Goal: Define ‘What Does Success Look Like to You?’ Learn the ‘story’ behind your objectives: The opportunities, the challenges, how best to communicate with your audience. Begin to define concepts in collaboration with you.
This process looks something like this:
• Understanding ‘solution’ to your current issues – how can we help you today
• Who’s your audience?
• How will success be measured?
• What other media buys or marketing are you doing?
• What is the timeline?
• What is the budget?
• How have you worked with previous partners/vendors? What is the right solution for you?
• What was a successful past project?
• What work inspires you?
Next up: the Proposal and Estimate.
Our detailed proposal includes:
• Description of our approach
• Who the key players are (Director, Producer, Project Manager, etc)
• Rough timeline
• Budget
• Your Approval of the project at every level
Next up: First Steps to Production (Pre-Production)
Creative Brief
• A paragraph description of project
• Target audience
• How this project meets your needs
Once we give us the greenlight, we schedule a Project Kickoff meeting to set things in motion.
And then, on to DEVELOP…
