Goal: Define â€˜What Does Success Look Like to You?â€™ Learn the â€˜storyâ€™ behind your objectives: The opportunities, the challenges, how best to communicate with your audience. Begin to define concepts in collaboration with you.
This process looks something like this:
â€¢ Understanding â€˜solutionâ€™ to your current issues – how can we help you today
â€¢ Who’s your audience?
â€¢ How will success be measured?
â€¢ What other media buys or marketing are you doing?
â€¢ What is the timeline?
â€¢ What is the budget?
â€¢ How have you worked with previous partners/vendors? What is the right solution for you?
â€¢ What was a successful past project?
â€¢ What work inspires you?
Next up: the Proposal and Estimate.
Our detailed proposal includes:
â€¢ Description of our approach
â€¢ Who the key players are (Director, Producer, Project Manager, etc)
â€¢ Rough timeline
â€¢ Your Approval of the project at every level
Next up: First Steps to Production (Pre-Production)
â€¢ A paragraph description of project
â€¢ Target audience
â€¢ How this project meets your needs
Once we give us the greenlight, we schedule a Project Kickoff meeting to set things in motion.
And then, on to DEVELOP…