Goal: Define ˜What Does Success Look Like to You?” Learn the ˜story behind your objectives: The opportunities, the challenges, how best to communicate with your audience. Begin to define concepts in collaboration with you.
This process looks something like this:
Understanding the solution to your current issues – how can we help you today
Who’s your audience?
How will success be measured?
What other media buys or marketing are you doing?
What is the timeline?
What is the budget?
How have you worked with previous partners/vendors? What is the right solution for you?
What was a successful past project?
What work inspires you?
Next up: the Proposal and Estimate.
Our detailed proposal includes:
Description of our approach
Who the key players are (Director, Producer, Project Manager, etc)
Your Approval of the project at every level
Next up: First Steps to Production (Pre-Production)
A paragraph description of project
How this project meets your needs
Once we give us the greenlight, we schedule a Project Kickoff meeting to set things in motion.
And then, on to DEVELOP…