The Challenge
To execute the wild-and-crazy vision of the Silver Reef Casino & Spa to create a series of webisodes that showed off the casino to a younger, more-hip demographic.
The Usage
- TV/WEB
The Problem
What kind of crazy story is going to work for these guys?Silver Reef wanted to be edgy, take chances, and have fun – all things we love to do. BUT! We had to come up with the idea, the script, the talent, and pull of some crazy shoots.
The Solution
Director Max Kaiser and Chris Koser, along with amazingly funny talent Morgan Grobe and DK Reinemer, dreamt up the idea of two losers who come out winners thanks to the “Anything Can Happen” vibe at the Silver Reef. The Silver Reef bought into the whole thing and then the challenge was to execute. It was nothing a helicopter, a couple of very long shoot days, and some very game talent couldn’t pull off!
