The Response
“These ads are the PERFECT brand identifier ads. Exactly what we were looking for.” – John Overturf, VP Marketing, Saturna Capital.
The Challenge
To create something quirky, local and compelling to help re-introduce the Saturna Capital Brokerage to the residents of Bellingham
The Usage
- TV/WEB
The Problem
How to really make people understand that Saturna means “local”!Saturna wanted something that just screamed local – and that meant being fun, and a LOT of location shooting.
The Solution
Director Chris Koser worked with Max Kaiser to write these quirky, fun ads based on broad concepts from Saturna Capital. Saturna really made the whole thing work by being willing to take a chance with our somewhat outlandish creative. After the creative was approved, it was up to Chris Koser to really make these come alive. Chris worked with line producer Jim Pidgeon tirelessly to find all of the right cast, to find all of the right locations, and to set up tons of shoots!
The Shoots
Tough to do in a very rainy March/April, but managed all of these RED shoots over the course of 4-5 days. Thanks to all who helped out!
