Millions Fed | IFPRI | The Story

Awards

Mercury Awards: GOLD – DVDs/Videos: Educational/Informational Category, BRONZE – DVDs/Videos: Public Awareness Campaign

The Problem

How to bring to life the amazing stories of success found in the “Millions Fed” campaign from IFPRI and the Gates Foundation.

IFPRI (International Food Policy Research Institute) and the Bill and Melinda Gates Foundation had teamed up to create a book of stories called “Millions Fed” highlighting success in agriculture over the past 50 years. IFPRI wanted to make a video to introduce the stories in the book, but they had a limited budget and couldn’t afford to actually visit all of the places mentioned in the book.

The Solution

In a word – VFX (Visual Effects). Extensive storyboarding, meetings, and a LOT of VFX from our amazing artist Nathan Stone. This project took over 30 days of VFX to complete, but in the end, we think it was worth it! Take a look.


						
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