The Problem
We need a video that will inspire educate and inspire people about our 2020 InitiativeThe International Food Policy Research Foundation (IFPRI) of Washington, D.C. was looking for a way to showcase their new 2020 Initiative, and to educate people about the possibilities of such an initiative. They wanted something unique, and something that would connect with people on an emotional level.
The Solution
From the beginning, with IFPRI, we decided we wanted more of a narrative type story in order to engage the viewers. We decided we were going to shoot an actual "movie" style piece, as opposed to a traditional documentary piece. So, we started planning, planning, planning. There were actors to hire in New Delhi and Africa, there were visas to get, scripts to review and revise. It was a long process that saw Koser and Caleb going to the ends of the earth to get original, new footage on a 10 day trip, literally around the world. They went with dSLR cameras as these were much more easily transportable and yet could still capture great imagery. Upon return, the piece was posted using original music from Ronobir Lahiri, as we well as voiceovers recorded in Africa and India. We thank IFPRI for allowing us to create such a memorable and unique piece.
