The Response
Possibility
I’ve never seen a whole town get so excited about a film in all my life.
The Campaign
- Sent to Google as part of Bellingham’s pitch to receive high fiber network
- Over 30,000 hits on YouTube in 2 weeks
- Featured on the CBS Evening News, MSNBC and numerous other national outlets
- Featured video in Google’s ‘Thank You’ response
The Problem
We have two weeks to capture the magic of Bellingham. Can you do it?There isn’t much money and there isn’t much time. But must highlight what makes Bellingham special in a way that captures Google’s attention.
The Solution
Connection
It started with the idea of a little girl receiving a ball of yarn – and before we knew it everybody in town came together to create a truly magical piece. Directed by Max Kaiser, the film came to life practically overnight, and was a centerpiece in a city wide proposal that we think truly captures what it means to live here. Since being sent to Google, the film has won numerous awards, including a Silver Telly and a Destination Marketing Partnership Award.
