I was lucky enough to be be asked to guest post on the PSAMA website this week. Here’s the first part, then head over to their site to read the rest:
I’ve just finished reading ‘Start with Why’ by Simon Sinek, which dovetails nicely with Don’s recent post about ‘The Power of Habit’. This is an especially relevant book as well, as it explores what it means to be alive and create transformation both in your personal life and in business.
The premise is clear: we must discover and communicate the WHY behind what we do to be effective and successful.
WHY is the looking glass we should all be holding up to the world to determine next choices and next steps, especially if we’re stuck on a project or need a massive dose of inspiration. People don’t buy WHAT you do, they buy WHY you do it.
Most people know WHAT they do and HOW they do it. But only the major players, the luminaries, understand the critical value of the WHY. Southwest Airlines, for example, knows WHAT their company is – an inexpensive airline. It knows HOW they do it: quick simple flights with very little frills. But in order to really move the needle, they started with the WHY: To be a travel champion for the masses. To empower average people with possibility. To live and breathe this cause day after day, year after year, decade after decade.
The result? They’ve turned a profit every year, while other airlines have been brought to their knees.
Read the rest here….
