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Nonprofits: 5 Ways to Shape the Conversation

Chris Donaldson Nonprofits, Viral Video

It’s a binary proposition: Either you”re being heard. Or you’re not. Either you are engaging communities. Or you’re not. Either your nonprofit is affecting change, or opportunities are being lost. There is no middle ground. Or is there?  If you’re like most organizations (and indeed like most companies and people), you’re probably somewhere in the middle. A great mission, some …

Chris DonaldsonNonprofits: 5 Ways to Shape the Conversation

Linked In: Member Inspiration

Chris Donaldson Viral Video

We’ve all been there at one time or another. Hit with an uppercut. Laid out. Laid off. Let go from a company and filled with self-doubt. That moment where you wonder “how can I get through this? How can I be the person I know I’m capable of being?” In search of becoming your own best superhero. Maybe we roll …

Chris DonaldsonLinked In: Member Inspiration
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Nonprofit Fundraising Done Right: Northwest Kidney Centers

Matthew Sutherland fundraising films, seattle video production

In early November, Northwest Kidney Centers hosted its annual Discovery Gala to support kidney research. The fundraising results were unprecedented. “The event was a huge success. We raised the most money to date … The Raise-the- Paddle was very successful and the video was very well received. We are very pleased with the video production and enjoyed the experience and …

Matthew SutherlandNonprofit Fundraising Done Right: Northwest Kidney Centers
On the set of Caleb Young's Ghostwoods.

5 New Year’s Resolutions You Should Steal

Chris Donaldson Good Stuff

This is a post we like to make every year. Here’s to a great 2015. Every New Year, I make the standard list of resolutions. They often involve exercising more and eating less. But this year more than ever, we’re on a search for Quality. And to me, quality means connecting with things and people that resonate, fulfill their purpose, and …

Chris Donaldson5 New Year’s Resolutions You Should Steal
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The ROI of Cinema Advertising: Our Recent Spot for TD Curran

Matthew Sutherland New Work

We recently teamed up with TD Curran in Bellingham to create a 30 second spot for the local Apple specialist in Washington, who is featuring the ad on the big screen now. You can check it out online here, though: With online advertising being all the rage these days, what does it say that some are choosing to advertise at …

Matthew SutherlandThe ROI of Cinema Advertising: Our Recent Spot for TD Curran
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PART 3: Setting Up the Ask at Your Nonprofit Fundraising Event

Matthew Sutherland fundraising films, video marketing

So you’ve successfully branded your cause, rallied your audience, and planned your fundraising event – it’s time to close the deal! In other words, you’ve got to set up your “ask.” With everyone at your event, one of the most critical and sensitive aspects of the evening is how you approach your audience for their contribution. Having a film that’s …

Matthew SutherlandPART 3: Setting Up the Ask at Your Nonprofit Fundraising Event
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PART 2: Branding your Nonprofit and building Awareness through Film

Matthew Sutherland fundraising films, seattle video production, video marketing

A well-presented story moves your audience to action and does so not by talking at them, but with them. Don’t trust your story to a long-winded presenter, or paid “motivational speaker” when you know that it’s really your story that is making them click on your site, open your email, or attend your banquet. The trick is – how you present that story.

Matthew SutherlandPART 2: Branding your Nonprofit and building Awareness through Film

New Work: Filming the Rogue C6 – Crowdsourcing a Modern Bicycle

Matthew Sutherland New Work, seattle video production

We recently teamed up with David Lupafya from Rogue Bicycles to create a video for his Kickstarter campaign for his new bike: the Rogue C6, a lightweight hybrid urban carbon bicycle. With the bike designed in Redmond, Washington, we thought it fitting to showcase the bike’s durability and ease of use in the beautiful and rugged Pacific Northwest. Check out …

Matthew SutherlandNew Work: Filming the Rogue C6 – Crowdsourcing a Modern Bicycle

PART 1: 3 Ways To Shape The Conversation: Telling Your Nonprofit’s Story In Film

Max Kaiser fundraising films, seattle video production, video marketing

A well-presented story moves your audience to action and does so not by talking at them, but with them. Don’t trust your story to a long-winded presenter, or paid “motivational speaker” when you know that it’s really your story that is making them click on your site, open your email, or attend your banquet. The trick is – how you present that story.

Max KaiserPART 1: 3 Ways To Shape The Conversation: Telling Your Nonprofit’s Story In Film
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My Mobile Addiction: Being A Genius All the Time

Chris Donaldson Good Stuff, seattle video production, Viral Video

I jones after my phone. It’s one of the last things I cuddle with at night and one of the first things I reach for in the morning. It’s a dependency, an addiction. A portal into potentially everything and most often nothing. The universe on loan until the battery dies or the last letter in Words with Friends has been played out. So when I …

Chris DonaldsonMy Mobile Addiction: Being A Genius All the Time