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The ROI of Cinema Advertising: Our Recent Spot for TD Curran

Matthew Sutherland New Work

We recently teamed up with TD Curran in Bellingham to create a 30 second spot for the local Apple specialist in Washington, who is featuring the ad on the big screen now. You can check it out online here, though: With online advertising being all the rage these days, what does it say that some are choosing to advertise at …

Matthew SutherlandThe ROI of Cinema Advertising: Our Recent Spot for TD Curran
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PART 3: Setting Up the Ask at Your Nonprofit Fundraising Event

Matthew Sutherland fundraising films, video marketing

So you’ve successfully branded your cause, rallied your audience, and planned your fundraising event – it’s time to close the deal! In other words, you’ve got to set up your “ask.” With everyone at your event, one of the most critical and sensitive aspects of the evening is how you approach your audience for their contribution. Having a film that’s …

Matthew SutherlandPART 3: Setting Up the Ask at Your Nonprofit Fundraising Event

New Work: Filming the Rogue C6 – Crowdsourcing a Modern Bicycle

Matthew Sutherland New Work, seattle video production

We recently teamed up with David Lupafya from Rogue Bicycles to create a video for his Kickstarter campaign for his new bike: the Rogue C6, a lightweight hybrid urban carbon bicycle. With the bike designed in Redmond, Washington, we thought it fitting to showcase the bike’s durability and ease of use in the beautiful and rugged Pacific Northwest. Check out …

Matthew SutherlandNew Work: Filming the Rogue C6 – Crowdsourcing a Modern Bicycle

PART 1: 3 Ways To Shape The Conversation: Telling Your Nonprofit’s Story In Film

Max Kaiser fundraising films, seattle video production, video marketing

A well-presented story moves your audience to action and does so not by talking at them, but with them. Don’t trust your story to a long-winded presenter, or paid “motivational speaker” when you know that it’s really your story that is making them click on your site, open your email, or attend your banquet. The trick is – how you present that story.

Max KaiserPART 1: 3 Ways To Shape The Conversation: Telling Your Nonprofit’s Story In Film
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PART 2: Branding your Nonprofit and building Awareness through Film

Matthew Sutherland fundraising films, seattle video production, video marketing

A well-presented story moves your audience to action and does so not by talking at them, but with them. Don’t trust your story to a long-winded presenter, or paid “motivational speaker” when you know that it’s really your story that is making them click on your site, open your email, or attend your banquet. The trick is – how you present that story.

Matthew SutherlandPART 2: Branding your Nonprofit and building Awareness through Film
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My Mobile Addiction: Being A Genius All the Time

Chris Donaldson Good Stuff, seattle video production, Viral Video

I jones after my phone. It’s one of the last things I cuddle with at night and one of the first things I reach for in the morning. It’s a dependency, an addiction. A portal into potentially everything and most often nothing. The universe on loan until the battery dies or the last letter in Words with Friends has been played out. So when I …

Chris DonaldsonMy Mobile Addiction: Being A Genius All the Time
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Farmers Insurance and Design the 5

Chris Donaldson seattle video production, video marketing, Viral Video

Kasey Kahne races cars for a living. He drives the Farmers Insurance Chevrolet SS at speeds approaching 200 miles an hour. He wins. So when Farmers Insurance reached out to us to help them create video content for their Design the 5 fan promotion, we were totally on board. Working with their partner Under Armour, as well as Hendrick Motorsports and …

Chris DonaldsonFarmers Insurance and Design the 5
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Why 12 May be the Most Important Number in Marketing

Chris Donaldson video marketing, Viral Video

On February 5th of this year, over 700,000 people gathered in the downtown streets of Seattle to celebrate the Seahawks Super Bowl win. The game itself was clockwork, a complete dismantling of a very good Bronco team. As the Seahawks approached – one thing stood out: the number 12. The 12th man. The celebration of the fan. Banners hung from street signs, flags …

Chris DonaldsonWhy 12 May be the Most Important Number in Marketing

New Work: Bellingham Technical College Branded Content

Max Kaiser New Work

We’re excited to announce the release of ten videos we’ve created for Bellingham Technical College through our new HCF Content Studio. HCF Content Studio offers a large number of diverse deliverables all created during one shooting period. In only three days of shooting, BTC was able to create films covering nearly every aspect of campus life and academic programming. In …

Max KaiserNew Work: Bellingham Technical College Branded Content

New Work: King County Recycling

Max Kaiser New Work

In a recent study, King County discovered that 9 out of 10 households had recyclable paper in their garbage can. In order to encourage King County residents to take a fresh look at what can be recycled in curbside recycling bins, we recently teamed up with C+C to create a 30 second spot for King County’s Solid Waste Division. The …

Max KaiserNew Work: King County Recycling