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5 Things I Learned in LA (and You Can Too)

Chris Donaldson The Film Production Company Business, video marketing, Viral Video

I just had the good fortune of hitting LA on a business trip last week. I lived in LA for 20 some odd years, so I know the place pretty well. But I was really reminded of a few things while down there: Connections are everything: if you’re an aspiring  film maker (or anything for that matter), one of the most …

Chris Donaldson5 Things I Learned in LA (and You Can Too)
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Beyond the Resume: The 1 Best Way to Get Your Dream Job

Chris Donaldson Good Stuff, Viral Video

One of the beauties of helping run a film company is that I get a lot of good resumes. A ton of talent. Passion. Initiative. Very Big Dreams. And that’s a good thing. Where most people fall a little short though is when they spend all their time talking about themselves. A laundry list of achievements or desires that are often …

Chris DonaldsonBeyond the Resume: The 1 Best Way to Get Your Dream Job
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Wrecking Ball: How Great Content Can Ruin Your Life

Chris Donaldson Good Stuff, Viral Video

We live in a land of riches. True Detective. The Wire. House of Cards. Modern Family. Mad Men. The Sopranos. Downton Abbey. Sons of Anarchy. Shark Tank. 30 for 30. Friday Night Lights. The list goes on. If you wanted to, you could submerge yoursaelf into a lifetime of the best writing, the best acting, the best producing, the best …

Chris DonaldsonWrecking Ball: How Great Content Can Ruin Your Life
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Eat Your Fiber: Digital Walla Walla Case Study

Chris Donaldson Bellingham Film Community, Good Stuff

When you think of Walla Walla, WA, you most likely think of small towns, wine, and horizons that spill off into the grape-soaked distance. With a population of just 30,000, it’s generally considered  a sleepy place that serves up great food and lazy afternoons. It’s a correct assessment. But there’s also a strong digital undercurrent. Walla Walla is situated next to a …

Chris DonaldsonEat Your Fiber: Digital Walla Walla Case Study
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5 Reasons Why You Need to be More Dangerous

Chris Donaldson Good Stuff, video marketing

Open on: A plane disappears over the Pacific. Military might gathers at the borders of the Ukraine. Radioactive waste is scheduled to hit the shore. People sharpen their spears and beat their drums.   It’s a place of danger.  A body lays face down in the water, motionless. Suspended. Timeless. Music builds – Builds – And as the beat hits, you …

Chris Donaldson5 Reasons Why You Need to be More Dangerous

Emotional Film Connections Score Again for Viral Films

Max Kaiser Good Stuff

Magnet Media, a bit social house in NYC, recently posted a list of top 5 things most likely to make your film go “viral”. #1? Emotional Connection!! Here’s what they said in regards to the recent “First Kiss Campaign” – see the video above… “1. Human Connection Does your video provoke a strong emotional response? Eliciting such a response creates …

Max KaiserEmotional Film Connections Score Again for Viral Films
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What’s It Like on a Hand Crank Shoot?

Max Kaiser About Hand Crank Films, Good Stuff, Great Northwest Film People

I don’t think Donaldson was ready for me to post this, but since he’s on vacation in Mexico, and we’re here in B’ham in the rain, who cares? This behind-the-scenes footage is from a recent in-house project we did with Mr. D. starring, an unruly cat, and all of the gang pitching’ in to make something funny for us to …

Max KaiserWhat’s It Like on a Hand Crank Shoot?
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Protecting the Shield – Or Why The Fight Matters

Chris Donaldson About Hand Crank Films, Good Stuff

“Come back with your shield – or on it” – (Plutarch Spartan Battle Cry) Roger Goodell, the commissioner of the National Football League, loves to say he’ll do anything to ‘Protect the Shield’. He’ll discipline players, fine the owners, change the rules, anything to protect the brand that is the NFL. To him, the shield is the most important thing …

Chris DonaldsonProtecting the Shield – Or Why The Fight Matters

Know Your Market

Max Kaiser The Film Production Company Business, Video Production Guide

I really enjoyed reading Chris’ post yesterday “Raise Your Rates”. I thought it might be good to take the conversation further, in this case, thinking about the situation of rates and costs from the client’s point of view. Basically, a marketing department, ad agency, or small company (something we deal with a lot here) has A LOT of choices to …

Max KaiserKnow Your Market
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Why You Need to Raise Your Rates

Chris Donaldson Viral Video

There's a guy in Montreal who makes $20,000 suits. A woman on Etsy who makes $700 bags. An artist in New York who draws on napkins and sells them for 5 grand cash.  These guys are doing better than ever. Why? They are not interested in cheap. They are only interested in good.  They don't rush to the bottom or …

Chris DonaldsonWhy You Need to Raise Your Rates